{"product_id":"consumer-behaviour-and-neural-marketing","title":"Consumer Behaviour and Neural Marketing","description":"\u003cp dir=\"auto\" data-start=\"172\" data-end=\"465\" class=\"PDq2pG_selectionAnchorContainer\"\u003eConsumer Behaviour and Neural Marketing book is prepared as per Anna University syllabus for MBA 3rd Semester students. It covers concepts related to consumer behaviour and neural marketing, making it suitable for academic study and semester examination preparation.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"auto\" data-start=\"467\" data-end=\"484\"\u003e\u003cstrong data-start=\"467\" data-end=\"484\"\u003eKey Features:\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul data-start=\"485\" data-end=\"614\"\u003e\n\u003cli data-section-id=\"atg792\" data-start=\"485\" data-end=\"518\"\u003eAs per Anna University Syllabus\u003c\/li\u003e\n\u003cli data-section-id=\"1l5dhjh\" data-start=\"519\" data-end=\"537\"\u003eMBA 3rd Semester\u003c\/li\u003e\n\u003cli data-section-id=\"1ivs19b\" data-start=\"538\" data-end=\"586\"\u003eCovers Consumer Behaviour and Neural Marketing\u003c\/li\u003e\n\u003cli data-section-id=\"a37oae\" data-start=\"587\" data-end=\"614\"\u003eSuitable for MBA students\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3 data-section-id=\"1dqbs77\" dir=\"auto\" data-start=\"616\" data-end=\"642\"\u003eProduct Specifications\u003c\/h3\u003e\n\u003cdiv dir=\"auto\" class=\"group TyagGW_tableContainer\"\u003e\n\u003cdiv class=\"TyagGW_tableWrapper flex flex-col-reverse w-fit\" tabindex=\"-1\"\u003e\n\u003ctable data-start=\"644\" data-end=\"955\" dir=\"auto\" class=\"w-fit min-w-(--thread-content-width)\"\u003e\n\u003cthead data-start=\"644\" data-end=\"671\"\u003e\n\u003ctr data-start=\"644\" data-end=\"671\"\u003e\n\u003cth data-start=\"644\" data-end=\"660\" data-col-size=\"sm\" class=\"last:pe-10\"\u003eSpecification\u003c\/th\u003e\n\u003cth data-start=\"660\" data-end=\"671\" data-col-size=\"sm\" class=\"last:pe-10\"\u003eDetails\u003c\/th\u003e\n\u003c\/tr\u003e\n\u003c\/thead\u003e\n\u003ctbody data-start=\"682\" data-end=\"955\"\u003e\n\u003ctr data-start=\"682\" data-end=\"738\"\u003e\n\u003ctd data-start=\"682\" data-end=\"695\" data-col-size=\"sm\"\u003eBook Title\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-start=\"695\" data-end=\"738\"\u003eConsumer Behaviour and Neural Marketing\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"739\" data-end=\"755\"\u003e\n\u003ctd data-start=\"739\" data-end=\"748\" data-col-size=\"sm\"\u003eCourse\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-start=\"748\" data-end=\"755\"\u003eMBA\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"756\" data-end=\"783\"\u003e\n\u003ctd data-start=\"756\" data-end=\"767\" data-col-size=\"sm\"\u003eSemester\u003c\/td\u003e\n\u003ctd data-start=\"767\" data-end=\"783\" data-col-size=\"sm\"\u003e3rd Semester\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"784\" data-end=\"816\"\u003e\n\u003ctd data-start=\"784\" data-end=\"797\" data-col-size=\"sm\"\u003eUniversity\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-start=\"797\" data-end=\"816\"\u003eAnna University\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"817\" data-end=\"864\"\u003e\n\u003ctd data-start=\"817\" data-end=\"827\" data-col-size=\"sm\"\u003eAuthors\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-start=\"827\" data-end=\"864\"\u003eDr. A. Padmapriya, G. Vishalkumar\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"865\" data-end=\"918\"\u003e\n\u003ctd data-start=\"865\" data-end=\"877\" data-col-size=\"sm\"\u003ePublisher\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-start=\"877\" data-end=\"918\"\u003eThakur Publication Pvt. Ltd., Chennai\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr data-start=\"919\" data-end=\"955\"\u003e\n\u003ctd data-start=\"919\" data-end=\"934\" data-col-size=\"sm\"\u003eProduct Type\u003c\/td\u003e\n\u003ctd data-col-size=\"sm\" data-start=\"934\" data-end=\"955\"\u003eAcademic Textbook\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"THAKUR PUBLIICATION","offers":[{"title":"Default Title","offer_id":67602109202466,"sku":null,"price":162.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0817\/1169\/3858\/files\/f54d8cd2-c626-4e23-a97c-ba624a17fd15.png?v=1790764207","url":"https:\/\/www.majesticbookhouse.com\/products\/consumer-behaviour-and-neural-marketing","provider":"Majestic Book House","version":"1.0","type":"link"}